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Research papers

The influence of flavour on consumer liking and perceptions of breath mint benefits in China

This presentation assesses consumer motivation in breath mint purchases, based on a case study conducted in China.The study enabled understanding of the size of the different consumer segments and which benefits and flavours had most appeal. In...

Catalogue: Asia Pacific 2006
Author: Karen Stanton
Company: Colmar Brunton
March 19, 2006
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Citation

Stanton, K. (2006a, March 19). The influence of flavour on consumer liking and perceptions of breath mint benefits in China. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-influence-of-flavour-on-consumer-liking-and-perceptions-of-breath-mint-benefits-in-china


Research papers

Colour and fragrance

This paper is based on a study which set out to establish the optimal colour and fragrance mix for a portfolio of male deodorant fragrances and to identify fragrance opportunities. The aim was to enroll consumers to understand appeal of fragrances as...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Karen Stanton
Company: Colmar Brunton
March 16, 2003
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Citation

Stanton, K. (2003a, March 16). Colour and fragrance . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/colour-and-fragrance-